The Story of Animation, David Tart, 2012

The problem was not with the studios, or the quality of work they were producing, but rather with the clients: Most of them seemed to believe that animation was a simple, uncomplicated process, and were often disappointed to learn that there were very specific stages in the animation process that required their participation (and finances). It's almost as if they believed that creating animation was as simple as pitching an idea, and then sitting back while a couple of animators with pencil and paper goofed off, told jokes, and drank copious amounts of coffee until "wallah"! the animation was finished! Furthermore, they seemed to think that there would be no difference in cost between an animated film created in flash, 2D, stop motion, cut-out, motion graphics, or fully rendered Pixar-style 3D animation!

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